President & CEO
Mr. Neal Lassila launched Fresh Juice Global on May 9th, 2012, with the vision, “To be the recognized leader of customer experience strategies, innovative design, technologies, content, delivery, and services.” Since then, Fresh Juice has grown rapidly with several enterprise-class retail and hospitality clients. The guiding principles are: being the very best at innovation, creativity, and quality in all that we do.
Previously, Mr. Lassila held key executive leadership roles at The Walt Disney Company. These positions span over 22 years, with the past 14 years in Technology, Business Strategic Planning, and Research and Development, specifically leading retail technology and business strategies for ESPN Zone, Disney Quest, and several business initiatives in Disney Consumer Products. During Mr. Lassila’s last four years with Disney, he was a member of the executive leadership team at Disney Retail, a chain of 375 stores in 11 countries, and led the technology strategic planning, global development and roll out of the new “Imagination Park” guest experiences. He also led the strategic overhaul of POS and e-commerce technologies (including cross channel integration) and led the Disney Retail Omni Channel strategic planning and implementation. He was a member of several Disney boards and committees including Enterprise Architecture Board, Internship Program Development, Global Leadership Team, and Blue Sky Team. Mr. Lassila is named inventor on three (3) Disney patents.
Prior to joining The Walt Disney Company, he was Director of Information Services for Fresh Point Inc. where he was responsible for 35 foodservice and retail outlet companies throughout the United States and Canada with $1.1 billion in revenue. In addition, he spent four years as Vice President of Information Services for Empire of America Relocation Services, with revenues of $100 million, and was responsible for the entire technology department reporting to the CEO and routinely interacting with executive management from Fortune 1000 companies.
Mr. Lassila is very active in his community, including working as head coach of multiple age youth sports. He organized and started Boy Scout Troop 288 in Santa Clarita, CA, now thriving with 100+ scouts. He continues to be active with his church, serving as an advisor on the Finance Board and remains active with the YMCA parent-child programs.
He has been a guest speaker at many conferences including the Urban Land Institute Entertainment Development Council and was the keynote speaker at the Dolby Sales Conference. He spoke at the EMC User Conference on Digital Assets Management Strategies.
To contact Neal: firstname.lastname@example.org
Chief Technology Officer
Mr. Edwards recognized early on that exciting stories combined with captivating visual images and sound not only heighten the guest experience, but communicate ideas, sell products, entertain and inspire.
His talent for designing the finest technology solutions to enhance any story has helped make his company, Edwards Technologies, Inc. (ETI), one of the busiest and most respected firms in the industry.
Edwards began his career in Southern California in the early 1970s, designing and installing home stereo systems for such clients as Michael Jackson and legendary record producer Lou Adler. Soon, he was setting up high-performance audio and lighting systems in Los Angeles’ hottest discos and nightclubs. In 1980, as multisensory environments began to find a broader market, Edwards began integrating video displays and playback systems into his audio and lighting systems.
In 1984, Edwards founded ETI, getting its first big break when Universal Studios Hollywood asked the company to replace its old film systems with video arrangements. This opened the door to other opportunities, which
led to ground-breaking and award-winning projects with leading theme parks, museums, retail outlets and corporations, including LEGO theme parks and retail stores, Nike’s Tiger Woods Center, Vans stores, GameWorks, Volkswagen Autostadt, the International Spy Museum, the Lincoln Presidential Library and Museum, Battle Stations 21 and most recently The National Infantry Museum. As CEO of ETI, Brian takes a hands-on approach to building stimulating environments. Whether it’s building a theme park, or performing a sound and video installation, every phase of every project must first meet with Brian’s approval. It’s this kind of attention to detail that has resulted in the company’s 100 percent on-time project completion record.
“I see myself as an electronic storyteller,” says Brian. “ETI helps companies tell their story by developing extraordinary immersive experiences that can’t be found anywhere else.”
Edwards currently serves as the chairman for the Urban Land Institute’s Entertainment Development Council, and is past president of the Themed Entertainment Association (TEA), an international alliance of the world’s leading location-based entertainment professionals.
To contact Brian: email@example.com
VP, Business Development
Ms. Perry has been a key personality in the development and growth of the
themed entertainment and leisure entertainment industries for more than 20 years. In addition to being Vice-President of Business Development for Fresh Juice Global and Edwards Technologies, Inc. Roberta has held vice presidential positions at 20th Century Fox, iWerks Entertainment, and The WOW Factor, Inc.
Roberta’s responsibilities at Fox Studios included acting as Fox Studios Los Angeles liaison with Fox Studios Australia and Fox Studios Baja for intellectual property / licensing, industry relations, retail development, and operations. Also, she developed a 40,000 sq. ft international traveling experience for Jim Cameron’s Titanic plus The Science Behind the X-Files for the US market. Additionally she spear-headed a combined effort of several studios and the Chicago Museum of Science and Industry that resulted in a blockbuster traveling experience “Action! An Adventure in Moviemaking.” While at iWerks Entertainment she continued the world-wide growth of simulation projects. At the WOW Factor, Inc. she worked with major brands including The Coca-Cola Company, and Pontiac for WOW projects and events in Times Square.
Ms. Perry was a founding member of the Themed Entertainment Association and served as the association’s president for two years. She is the past chairman of the International Nightclub and Bar Association, past board of director’s member for the National Restaurant Association Marketing Executives Group, past member of the NFL Sunday Ticket Advisory Board and the City of Seattle Fair Campaign Practices and Ethics Committee.
She has been a guest speaker at many conferences including the International Association of Amusement Parks and Attractions, Urban Land Institute, Themed Entertainment Association (TEA), Themed Restaurants conferences, Entertainment Retail conference, Leisure Expo, TILE (Europe), World Gaming Congress, Nightclub & Bar Annual conferences.
To contact Roberta: firstname.lastname@example.org
Vice President, Client & Software Services
Jim Crosby brings over 25 years of technology management, development and engineering experience to his new position at Fresh Juice Global. Although his talents have touched the worlds of retail, hospitality, media, medical, military, government and the internet, Mr. Crosby’s most recent position with The Walt Disney Company had him leading Global Technology Infrastructure for their Consumer Products division. His responsibilities extended to the Guest Experience Technologies for the Disney Store, where he collaborated with Neal Lassila. During his tenure, Mr. Crosby was a member of several Disney strategic committees including the Enterprise Architecture, Content Distribution and the Security Infrastructure teams.
To contact Jim: email@example.com